& communication style with
excellent analytical skills.”
Years of experience
Product presence across 6 continents
Globally recognised brands, clients and partners
Succesfully developed projects
Many ODM and OEM projects which I have been directly involved with are now mass produced and are available worldwide under globally recognisable brands which includes: Japans "Toshiba" and "Hitachi" home comfort products such as fans, humidifier, air purifier and heaters, Europe’s and United Kingdoms "Morphy Richards" and "SEB" (Tefal, Moulinex etc…), United States "Hamilton Beach" and "Jarden Consumers Solutions" for kitchen appliances such as blender, food processors and juice extractors, as well as promotional and retail products for “Yum Group” (China), “HSBC”, “Huawei”, “Snapchat Inc.”, “Warner Brothers” and “Walt Disney”.
Always learning, growing and sharing; my industrial related journey so far...
Join Maxx as the organisation Creative Manager to direct and manage the companies APAC creative hubs (Hong Kong, China and Philippines), overseeing the global creative workflow, distribution and communication and directlly responsible for the companies innovation team.
Heavily involved with providing marketing, sales and strategical business assistance/ strategies to the companies CEO and EVP.
Responsible for spear heading the companies transition from a promotional base company to a new retail orientated business.
Clients included; YUM Group (CN), Kellogg’s (US), HBA; Amway (CN), promotional items; Huawei (CN), HSBC (HK), Snapchat (Global), to Walt Disney (Global) and Warner Brothers (Global).
Succesfully graduated MBA & MCMI within a year.
My MBA dissertation was a study on: “How is value utilised across collaborative product development between Chinese manufacturers and international buyers?”
Integrated consultant project as a product & business consultant for Sheffield based British firm IC Innovation.
Shared technical and marketing experience, to direct, guide and assist IC Innovation with their new BBC Good Food branded kitchen ware and kitchen appliance project.
Began MBA (Master in Business Administration) and MCMI (Member of Chartered Management Institute) at Sheffield Business School in 2015
Join the organisation in early 2011 initially as the companies Design Lead to support the companies VP (R&D). Within 3 months was promoted the companies Director of Industrial Design & Marketing until stepping down in late 2014 to pursue further personal development (MBA & MCMI).
Responsible for directing and leading Join-One Electric Co., Ltd/ Join-Star Industrial Limited OEM and ODM (kitchen appliances and home comport products) projects from market positioning, design development to production.
Created and lead the companies first design team DSN; the team quickly established itself within both the home appliance field and manufacturing industry, whilst gaining the attention and invitation from the pretigious Red Dot design award body.
Many project I have been involved with have developed and are sold worldwde under globally recognised brands which includes; Morphy Richards (UK), SEB: Tefal, Moulinex (EU), Bork (RS), Almo/ Keyston (US), Hamilton Beach (US), Jarden Consumer Solution (US), Vornado (US), Toshiba (JP), Hitachi (JP), Yamazen (JP), Sanyei (JP) and many more.
Particpated in Sheffield Creative Spark 2010 exhibition and represented Sheffield Hallam University creative students at the prestigious New Designers 2010 events.
Graduated with a MDes (Master in Design) for Product Design at Sheffield Hallam University in 2010
Assistant product designer during my 2nd half of workplacement in Hong Kong for Otter Asia Ltd in April 2009- October 2009.
Responsible for developing products (electric kettles) under the following brands; Asda (UK), Kenwood (UK), Morphy Richards (UK), Phillips (EU), Breville (AUS), Sunbeam (AUS), Cuckoo (S.KR) and many more.
Many of these products were developed, and many are are still sold globally to this day.
One of my earliest success which establish my position within the consumer appliance electronics was achieve here which was recognise as the “most premium electric glass kettle in China” at its time.
Began my workplacement in Hong Kong as a assistant product design intern for Hong Kong based Brtish product develppment consultancy Optima Product Development Services during Novemeber 2008- April 2009.
Primarily focused on the home appliance (small electric) field, where I worked closely with numerous clients and factories including Sunbeam (Aus) and Otter Ltd (UK/ HK).
Started formal academic training in Product Design BA (Hons) at Sheffield Hallam University in 2006, before transfering to the MDes Product Design course in 2008.
Summer internship as an marketing and sales assistant in one of Hong Kong most well established and recognised manufacturer Anex Electronic Co Ltd in 2006.
Shadow the production and printing process as a assistant graphic designer for Sheffield based company ProCo (Production Company).
This is where my interested towards design, business and marketing started bloomed, and my fate to establish myself in this industry began. I studied at Silverdale High School for my A Levels, which included Product Design, Business & Economics, Art and..... Physic *cough* .. General Studies.
Was given the opportunity to experience the creative sector first hand as an assistant graphic designer at the reknown Sheffield based graphic design consultancy Iris Associates in 2004.
My first live project included the Sheffield Western Park Museum Logo.
Studied at Notre Dame High School; my GCSE included Design & Technology: Electronics, Art & Design and Business Communication Techonology.
Feel free to drop me a message in the below box; I will try to get back to you within 3 working days.